I’m a teacher, and in the early days of my career, we crammed the children’s heads with knowledge. That’s what’s called teacher-centred teaching. It turned out imbeciles. Things have changed now and teachers use the learner-centred method instead which involves the children in the learning process and produces better students. The same phenomenon is true in online work. If you want to succeed online, take a cue from this: you must sell from your customer’s perspective and not yours.
But instead of that, what do we see? Most of the content online straight go into selling prospects on the “features” of a product. Also when creating content, people either forget about the reader or they get so immersed in the “process” that they don’t give any thought to them.
Yet to sell online people should be uppermost in your mind.
Know that people that you are looking delectrician to recruit into your business are real. They have feelings. They have thoughts. They have doubts. They are looking for help. So if you can connect with them, that’s to say, if you can put yourself directly in their shoes by finding answers to what they are thinking, they can and will not hesitate to buy from you. Have the perspective on your audience, get under their skin and put your finger on what they are thinking when they come to visit your site. Doing this successfully will enable you connect with your prospects through the story lines within your content.
Now, let’s look at some of the things that people think when trying to start a business online.
How different is this opportunity?
The person considering your proposal has tried other online opportunities before coming to your site. They either failed or didn’t get much from what they did before. As once bitten twice shy, they scrutinize your offer for what sets it apart to assure them success.
I am not going to throw my money out the window anymore
People coming to online work are usually seeking to change their financial situation. Instead of that, uncouth people made them spend money on one thing or another, purported to bring success. As these opportunity seekers kept on spending and success kept on eluding them, they became very bitter. Although they haven’t abandoned the dream totally, now they are very choosy.
I wish this was it
As potential web workers search online, they wish they could find something really interesting which could also make them make money. This is the state of mind in which they consider your offer. Let’s take an analogy: supposing you went to a dealer to buy a car and didn’t like the different models proposed to you. Your question would be: if only I could find that one car. And what would you do if you found it?
I wish there’s nothing technical in it
I have myself been forced to abandon certain businesses or at least certain aspects of them because they demanded technical knowledge. People fear the technical aspects of internet businesses and baulk at the idea of having to learn something new they think they cannot master, or at least, for the time being when all they wish for is the uncluttered road to success.
What will friends and family say?
People who have tried web-based businesses before had excitedly explained the benefits to friends and family. Generally family and friends try to discourage them. But the online opportunity seeker believed so strongly in their dream that they kept on. Imagine what blatant failure means to such a person! If they don’t lose their enthusiasm for online work, at least they henceforth approach it with utmost caution. So when your offer isn’t made from their perspective, it triggers the small voice in their head, “What would friends and family think when I say I’m trying another new business online?”
Will my spouse accept another “online thing”?
The family’s finances suffer when a person’s online efforts continually go up in smoke. The bitter partner vows never to let them get into that “folly” again. But from my own personal experience, if one believes strongly in internet work, it’s difficult to give it up. But before getting into another business, they want to make double sure it isn’t going to make their spouse believe that they really had gone crazy.
Can I get help without people bombarding me with things to buy again?
Who likes to go from the frying pan to the fire? Many people trying online work are looking for help to move from “dire” circumstances to profit-making situations. Their burning desire is to meet someone who can make their dream come true without any up sells which risk sinking them further into debt. So their thought often is, “What’s the catch?” Does your offer assure them there’s none?
Those are just a few of the worries people have when they are trying to join an online opportunity and even when they sign up to one. Many other thoughts bother them.